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Birthed off the popular Diesel brand in 1994, 55 DSL has grown from experimental offshoot to worldwide smash. As an original Italian streetwear brand under the direction of Andrea Rosso, 55 DSL features fashion that include a taste of subcultures from around the world. Perhaps that is why the brand has exploded from North American and Europe into Asia. The company has the fresh attitude of the teenager that it is, creating chic clothes for young people in urban or rural settings. Stylish but also practical and comfortable, 55 DSL has a look that only the Italians can create. The hot graphics that are found on many of the items catch the eye and make a unique statement. 55 DSL’s management constantly seeks out collaborations with artists and companies from around the world, ensuring that this brand will stay fresh. With 20 directly owned stores around the world, 55 DSL appears primed to expand once again. Once you try on some of its wares, you’ll understand immediately why the streets are full of 55 DSL.
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