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Launched in Los Angeles, California, USA, in the fall of 2000, 7 For All Mankind quickly carved out a huge market share in its competition with other denim brands, reaching $13 million in sales in its first year and growing ever since. 7 For All Mankind is most famous for being the first company to create and sell premium denim on a massive scale. The brand has won a huge following for its trend-setting use of fabrics, fits and finishes, going by the simple handle “Sevens” when mentioned by fashion editors and stylists. The Hollywood elite took quickly to the local design, earning preferred jean status from Jake Gyllenhaal, Ben Affleck, Ryan Reynolds and others soon after the men’s collection debuted in 2002. 7 For All Mankind joins forces with designers from around the world to create a unique look, collaborating with Zac Posen and Pucci, among others. Denim and haute couture intersect in the offerings of 7 For All Mankind.
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