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The gorgeous new Adidas logo shows it all: the classic three stripes flared in a new way, stretching around the world. Nearly 100 years ago, the founder of the company committed himself to three core principles that yielded the archetypal stripes: produce the best shoe, make it durable, protect the athlete. Now Adidas does far more than that, designing a wide range of clothing and accessories that protect and enhance athletes and computer geeks alike. The iconic brand continues to re-invent itself as it introduces varied collections that have drawn rave reviews. And, the shoes for which it is so well-known come back in style again and again. They are now found around the world as the three stripes encircle the globe. Nearly 100 years old but with the soul of an energetic hipster, Adidas continues to impact the global market.
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