It was the start of a one-of-a-kind fashion concept that got its impetus from big city streets and not from a bunch of managers cooped up in air-conditioned offices. People all over the world are now rewarding this authenticated style.

As early as 1998, Aemkei was firmly established throughout Europe, the USA, Japan, Hong Kong and Canada but still continues to be firmly rooted in the urban world, drawing its strength from the symbiosis between New York lifestyle and a European attitude with creative input from around the globe.