Born: 1978 – Molvena, Italy

About: Diesel is a brand recognised around the world. Producing the best quality denim and clothing; I would not leave the house without my Diesel jeans, and underneath... Diesel underwear!

Random Fact: Diesel got it's name as the pronunciation is the same in every language.

Diesel

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Diesel Essentials 2 Pack Trunks £24.00	Diesel Fresh & Bright 2 Pack Trunks £34.00	Diesel Fresh & Bright 3 Pack Trunks £44.00	Diesel Fresh & Bright Solid Trunks £19.00
Diesel Fresh & Bright Solid Trunks £19.00	Diesel Fresh & Bright Solid Trunks £19.00	Diesel Fresh & Bright Solid Trunks £19.00	Diesel Fresh & Bright Solid Trunks £19.00
Diesel Fresh & Bright Stripe Trunks £19.00	Diesel Fresh & Bright Stripe Trunks £19.00	Diesel Fresh & Bright Trunks £19.00	Diesel Fresh & Bright Trunks £19.00

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Diesel: Italian Style for the Street

It would be hard to find a brand more associated with urban cool than Diesel. Since it burst onto the streets of Europe 20 years ago from its kingdom in Italy, Diesel fuses Italian style with urban trends like no other designer. Like a runaway train, the brand simply grows and grows, expanding into several niche markets but not forgetting where it came from. Its jeans and jackets still define chic and its shirts live up to “Brave and Easy” slogan that some of them sport. With stores from Aruba to Thailand, Diesel can also be found in the hottest shopping districts in European cities, for a reason. It now boasts more outlets in Japan than in Italy. The idea that urban wear could by stylishly Italian had never been attempted before. Diesel now proves that the grand experiment was a smashing success. Shop for a fine selection of Diesel Underwear, from trunks and pants to briefs and loungewear.