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Born: 1965 - Paris, France
History: The K-Way jackets are perfect for anywhere you can expect rain. Lightweight and totally waterproof they can be folded into a small, elastic belted hip bag when not in use.
Did you know?: The Eiffel Tower, erected in 1889, was only meant to stand for 20 years. |
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It rains a lot in Europe, yet many Europeans often do not carry umbrellas, choosing to brave the elements without the bulky accessory. Watching this tendency in 1965, Leon-Claude Duhamel concluded that people needed a portable jacket to keep their clothes from getting soaked. A year later, he had sold a quarter-million of his K-Way jackets. Lightweight, comfortable and completely waterproof, the handy jackets could be folded into a small hip bag once indoors, letting a person’s much more snazzy outfit shine for the party, dry as a bone. Years later the brand seeped into the ski industry as it sponsored and outfitted several teams. Now it remains one of the top waterproof jackets on the market, completely functional with a rainbow of colours that guard against wind and rain and anything else that Nature can throw at you. As the technology of weatherproofing has evolved, K-Way has kept pace, winning an entire new generation to its jackets.
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