Reebok

You can look at almost any sport in any nation in the world, and you will find the Reebok brand there. Named for a gazelle native to South Africa, Reebok has sprinted to the forefront of the sports world since its entry into the market some 50 years ago. Reebok is not content to rest on its laurels or bask in the peak of business during the aerobics boom of the 1980s. The company simply continues to innovate, boasting the new ZigTech touch to its latest line of shoes and apparel. The coils in the shoes send energy that you create back into your foot and leg, hence the slogan “It’s Your Energy. Use It.” Signing some of the highest flyers in sport to lucrative contracts, including the NBA’s John Wall, Reebok continues to be a major player both in the arena and on the street. The company also empowers its customers, encouraging them to go online and create their own shoe’s style and colours. At 2.5 million unique creations and counting, the Reecreate drive has been a smash success. You can make your own shoe or pick one of Reebok’s already approved models for your wardrobe, and don’t forget to get a hot new ZigTech shirt to go along with them.