The first Vans outlet grew well into the 1970s, during which the company was contracted to make rubber and wool-lined canvass mukluks for the US Defense Department and the Air Force. Skateboarders were particularly fond of Vans because the shoes they made were rugged and had sticky soles great for sticking on skateboards. In fact, if you went back in time to the Southern California of the early 1970s, you'll see everyone sporting shoes from the brand. The #44 shoe was introduced in 1966, while the #95 shoe, today known as the Era, was released in 1975. The Era was designed by Stacy Peralta and Tony Alva and it became a total hit because of the different color combinations and padded collar it had. By the end of the 1970s, there were 70 stores around California carrying Vans for sale and cheap Vans shoes were being sold through other distributors.

Vans further made a name for itself as the choice brand of skateboarders when it opened an indoor skateboarding park in California in 1998. The 46,000-square-foot facility was an excellent investment for the brand so more skateboarding parks were planned to be launched. By the time 2001 ended, there were four skateboarding parks under the brand in California, with others in place in Colorado, Texas, Virginia, and New Jersey as well.

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Fashionable Footwear from Stand-Out.net
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Has there ever been a shoe more closely associated with a sport than Vans are with skateboarding? How many shoes are you able to picture immediately when the name is said? 2? 5? Vans has to be in that number, because as soon as you see the name, you know the look. Vans got its start before the extreme sports boom, way back in 1966 when Paul and James Van Doren made shoes for skaters. The brand has dovetailed nicely with the global conquest by a whole new genre of sports and Vans now sponsors many of the top young athletes in the worlds of snowboarding, skate boarding and surfing. Vans were made to ride “off the wall” as its slogan says, but they are anything but out of the ordinary now. Whether you skate or board or have never been on either, Vans can give you a classically cool vibe for your feet. Vans have made it all over the world for a reason—they represent a quality and lifestyle that most urban youth adore.