Tracing its roots to Diesel, 55DSL's mission was to encounter and capture the spirit of this new and fast-growing culture. 55DSL roots are clearly linked to action sports and in the past the brand sponsored an international team of pro-riders with very well known athletes such as surfer Joel Tudor, skateboarders Tony Hawk and Steve Berra, and snowboarder Lukas Huffman.

7 for All Mankind , the luxury denim producer and distributor, was founded in the fall of 2000 in LA, California. Peter Koral, President and CEO, had started a number of successful businesses over his 30 year apparel career and had become something of an expert in identifying voids in the market. Peter saw a void in the contemporary denim market and decided to launch 7 for all Mankind.

The brand name Adidas originated in the thirties in a small German village named Herzogenaurach, 12 miles northwest of Nurenberg. Its founder, Adolf "Adi" Dassler created Adidas after realizing the need there was for performance athletic shoes. Adidas began small, producing soccer and running shoes and gained momentum throughout the years. Most people attribute Adidas's success to its impeccable quality, styling and reputation, being the largest supplier of athletic shoes in Europe today.

As early as 1998, Aemkei was firmly established throughout Europe, the USA, Japan, Hong Kong and Canada but still continues to be firmly rooted in the urban world, drawing its strength from the symbiosis between New York lifestyle and a European attitude with creative input from around the globe.

Inspired by medieval Japan, Akai Kuma hails from the same stable as men?s casual wear label Redbear. Though the British brand is only in its second year, Akai has an international stockist list the envy of many.

From flight decks to civilian sidewalks, Alpha stands on the frontlines of quality and fashion, as a testament to innovation, creativity and manufacturing know-how. The honest truth is that Alpha is tried, and tested, and proven. And that's where you come in. Now it's your turn to try it out.

Today in the US Ambiguous rivals clothing giants Stussy and in certain US clothes stores Ambiguous towers over Stussy on the shop floors and sales. Now available in the UK at The Urban Shop where you can buy the full range, from jackets to t-shirts, jeans to pants and also formal shirts.

American Eagle Outfitters is often compared to the clothing company Abercrombie and Fitch due to their very similar styles, marketing techniques, and targeted consumer demographic. However, American Eagle's product line is generally less expensive. The two companies have both created easily recognizable picture logos to brand several of their products; American Eagle Outfitters' being a landing eagle, and Abercrombie and Fitch's being a standing moose. Justin Timberlake, Pharrell Williams, Eminem, Eric West and Ashton Kutcher are all known to wear American Eagle Outfitters.

The tops are sexy and heavily influenced by 80's punk fashion. They feature prints from David Bowie, The Clash, Motor Head, Ramones, Led Zeppelin and the Sex Pistols. The fabric has been distressed to give it a vintage feel making these the perfect catalyst for a rock revival. For a sexier, more fitted look, the collection features frill sleeved shirts, vests, and polo neck shirts. These tops feature classic images like the Rolling Stones Tongue, the Who, Pink Floyd, and the Clash.

The heart of Aquascutum is pure design. Their classic values, British spirit and unique style, are expressed in every element of their Brand.

Armani designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa.

When Atticus first formed every t-shirt they made was black now you can get the full colour pallet but Atticus has still kept its emo punk edge that it has given to this clothing range which includes jeans, t-shirts, hoodies, track tops and belts.

The young and the hip-hop, and a few others, among them Madonna, Alicia Keys, Ashanti, Tyra Banks, Britney Spears, Beyonce, Jennifer Lopez, Mary J. Blige, and Eve all wear Baby Phat clothing.

Barbour belongs to the landscape, evolved by time, weather and the shared experience of the company and customers, who together for over a century have developed a unique understanding of what is truly fit for the purpose of life outdoors.

Established in 1994, BB London is now one of the world?s most recognised brands in street and casual wear. Making a name for itself as a pioneer of retro-sportswear, BB London now exports to twenty countries on five different continents, and can regularly be found in the fashion pages of the worlds leading publications.

Collegiate and athletic inspired hoodies, sweats, and polo?s follow the washed out and distressed theme. Classical Italian knitwear is brought to life with distressed prints, and raw edge cut and sew styles. Outwear features long and short puffas with bright contrast linings and Japanese mountain expedition inspired embellishments. This sits alongside retro printed t-shirts, and shirts, as well as another strong statement with striped polo styles.

Collegiate and athletic inspired hoodies, sweats, and polo?s follow the washed out and distressed theme. Classical Italian knitwear is brought to life with distressed prints, and raw edge cut and sew styles. Outwear features long and short puffas with bright contrast linings and Japanese mountain expedition inspired embellishments. This sits alongside retro printed t-shirts, and shirts, as well as another strong statement with striped polo styles.

This phenomenal company's product offer is enhanced by belts, bags, sunglasses, underwear and leatherwear produced under license by top specialists. Ben Sherman's marketing strategy, playing on the heritage of the brand, makes it the new cool apparel company. Super groups such as Brit-pop Blur and Oasis, as well as MTV host Carson Daly, Fatboy Slim, Superstar Moby, Bare Naked Ladies, Incubus and many other musicians and celebrities are avid Ben Sherman followers.

As the brand has developed throughout the years, Bench have maintained their now internationally recognisable logo, as well as adapting this graphic to incorporate trends and remain in tune to the cultural zeitgeist. Citing real people and real clothes as the inspiration for the wearable, timeless pieces, Bench have become renowned as the brand that offers multifunctional, comfortable, urban street wear with a quirky finish.

Originally conceived as a Reebok collaboration, Pharrell Willaims ended the relationship acrimoniously and joined forces with Nigo of A Bathing Ape Fame. The launch although very limited took place at the end of 2005 and included Billionaire Boys Club Tees, Hoodys, Polo Shirts and Jackets. Could be a hot one!

The basic philosophy behind every Birkenstock generation is to use nature as our guide in order to promote and preserve the foot's natural role.

The brand was founded by Jason Denham and Steve te Pas. Blue Blood, like the name suggests represents a deep passion for indigo. Denim running through our veins, the aristocrats of denim!

Burberry is also famous for its Burberry Check which registered as a trademark and was introduced as a lining to the trench coat in 1924. Soon the red, camel, black and white check became synonymous with Burberry.

Chateau Roux t-shirts are made from modal fabrics which are are cut into custom fits. The t-shirts are heavily distressed, have washed out base prints, with discharge affects.

On the plus side, Clerk & Teller garments deserve to be taken more seriously. Their collection, which includes casual linen jackets, bomber jackets, polo shirts, fine knits, jerseys and long-sleeve shirts, offers quality, freshness and exquisite attention to detail.

With their motto 'Forward Thinking' brings innovative and future designs.

Cushe only make shoes they would wear themselves so they put a lot of thought into every aspect of the shoes. From the sole tread to the stitching, the footbed to the packaging, we?ve put our heads together to bring you something special.

For those who remember his bright and brilliant designs from the first time around - and for the new generation of stylists and fashion folk now switching on to his work - it's a more-than-welcome return.

Beginning as a company focused on making quality clothing, Diesel has become part of youth culture worldwide. The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories.

The DKNY style is very casual chic and is accessible to all.

Partners both in life and in business, the pair met while working as assistants in an atelier in Milan. Sharing a love of the baroque, they made their name together in 1985, when the organisers of the Milano Collezioni invited them to take part in a fashion show to launch "New Talents". The following year, they presented their first independent women's ready-to-wear show.

Launched in 2001, Duffer benched mark key looks and trends from the UK?s favoured purveyors of menswear within their Sportswear collection. Beano: The Duffer of St George fashion label producing t-shirts and sweatshirts using comic imagery from the 1950s.

With bold flocking and all round intricate prints, t-shirts at Dusted are designed to say something out the wearer. Part of the serious dance music empire, the brand focuses on a real party vibe largely expressed with the Dusted Till Dawn philosophy.

In the short period that has passed, the Company has grown to include 12 separate *ecko unltd. apparel and accessories lines, the contemporary Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine.

More than forty years since its creation, Ellesse continues to lead the way in premium, tailored sportswear. Reflecting the sporting heritage of the brand, the Spring/Summer 2006 Sportivo collection has been designed for active lifestyles, created to be worn before, during and after sport.

In a world that is packed with denim, Energie has always focused on experimentation, the main company asset. It is the brand of change that aims at promoting its original commitments: research and continuous innovation. New fabrics, washes, treatments and initiatives, in addition to new cuts and innovative design, give the collection many different concepts and inspirations; hence the unique features and transgression of any garment, from the most basic to the highly fashionable ones.

Etienne's philosophy is to combine a high-quality hand-crafted product with the latest in technological processes to create distinctive and individual apparel which occupies a class of it's own.

Evisu still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other vital ingredients of the Evisu magic potion - humour and irreverence.

As the recent fashion shows say, fake london is into ?trashy glam? Mods to Punk styling. For ladies, fake london is brash colours and sequins. For men, fake london is vibrant colours, and for both the usual chains, knee pads etc. and of course the Union Flag is prevalent. Fake london also do conventionally classy stuff too.

Since inception in 1972 French Connection has provided cool clothes for fashionable men and women, presented in a contemporary environment and supported by fresh, fun advertising.

The fcuk style and quality extends beyond clothing to men's and ladies' toiletries, fragrances, eyewear, watches, and shoes.

As a global sports brand, research, elegance and innovation combined with a strong Italian identity remain the driving values behind the company's development. This is demonstrated by successful partnerships and product development initiatives with leading luxury brands and international ambassadors of the Italian way of life.

Today Frank Wright builds on its rich heritage by embodying that tenacious British bulldog spirit providing directional product that is commercial and stylish.

The Fred Perry brand of clothing has been popular for many years. It is best known for the laurel logo on the left breast of its polo-style shirts. In the mid-1950s and through the early 1960s many considered the Fred Perry brand of male tennis shirts to be the best available.

G-Star has always followed its own particular course in a well-established jeans market. Authentic details are the basis of G-Star jeans collections. With its own distinctive strategy, G-Star is not only expanding in its home market of the Netherlands but also internationally.

Influences from youth culture and music, both past and present, are the inspiration behind this fast moving brand.

Hackett are always insistent on producing the highest quality clothing and accessories and after twenty one years of trading, many of their original products are still going strong.

Helly Hansen are among the leaders in outdoor clothing when it comes to design, technology and innovation.

Mixing sharp colours with new stripe proposals and hand written graphics creates a natural, spontaneous feel. Denim takes a step forward with new fits and washes: a more extreme approach whilst keeping a soft and relevant evolution.

In the late 1980?s, the fashion industry in England was relatively conservative. Nearly all men went to work in a suit or jacket and trouser. Casual wear was just beginning to become an acceptable fashion item.

Today's sub-brands for men include: Boss Black, Boss Green, Boss Orange, Hugo, and Baldessarini. For women: Boss Black, Boss Orange (announced in July 2005 for Spring/Summer 2006 launch) and Hugo. Also part of the brand are Lifestyle Accessories.

Ikon products are designed, developed and produced with passion, flair and a commitment to style, quality and functionality. Ikon produces collections around the structure of traditional seasons but maintains a fluid approach and introduces many new styles throughout the year.

Having such success with the surfboards, Down developed an Insight clothing line along with local artist, and later business partner George Gorrow. With Insight?s innovation into the surfwear market, the brand has since carved a stand alone position.

The Joystick Junkies collection consists of bright retro tones and silky soft washed out colours which compliment the world famous graphics and mythic vintage designs.

Juicy Couture became famous for making the sexy v tracksuit a wardrobe classic as well as their stylish accessories. Much of the brand's success was nevertheless founded on celebrity relationships. Having Madonna, Jennifer Lopez and Cameron Diaz, as well as many others, photographed in their tracksuits proved invaluable, and the oft-imitated business model has been chronicled in Advertising Age.

Since then, K-Swiss has continued to build on its performance heritage with new footwear for serious tennis players, as well as training shoes for all athletes. Today, the 'Classic' still enjoys popularity as a clean, original, athletic look that is always appropriate off the court.

Kahuna watches pride themselves on constructing the best watches they possibly can. These watches are designed to with stand the rigors of even the most extreme sport! You can rest assured that your Kahuna watch will still be ticking when you arrive at your local A & E department, although the same may not be said for you. Kahuna watches offer design and quality at an affordable price, and according to them, this will never change.

This Active line is known worldwide thanks to its unmistakable logo, which has accompanied athletes and sport fans for an entire generation.

The Lacoste empire now includes leisure wear, golf and tennis wear for men, women and children. When logo mania boomed in the 80's, Lacoste became a major label.

The Le Breve range has fast earned a good reputation for style and quality, catering for middle to high fashion markets with selective distribution. The collection is mainly inspired by street fashion with an added creative touch using quality fabrics aimed at the fashion conscious man and woman.

From the 1960's Jeans have become a universal garment worn by men and women the world over. They were first featured in Vogue magazine in 1935. Marithe and Francois Girbaud, have been the leaders since 1962, in developing new styles of jeans, including faded, stonewashed, baggy, bell-bottomed etc.

Their authentic foundation in casualwear began by clothing some of the world's greatest sports personalities and the dressing of prestigious tournaments since the sixties. This history plus Their design team's unique skills makes Lyle & Scott a brand leader in the production of fit-for-purpose fashion led ranges.

First and foremost appreciated for the wide range of jeans and for its original and unique proposals, Miss Sixty has today become increasingly feminine, sexy and glamorous, yet without losing its typical ironical touch.

The company was established in 1947 to sell lingerie, but has since diversified. At present it has over 600 retail outlets worldwide.

Moschino was charismatic, imaginative, and irreverent and was interested in pop culture. He was a whimsical designer, who rebelled against the fashion industry ("Ready to Where?") and was therefore embarrassed by his own success.

The new Nike Collection ? from the heritage training shoe to the apparel styles of the high-performance sport line ? combines Nike's history, sporting inspiration and an innovative design.

Nudie love jeans, a passion they share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.

The ONETrueSaxon collection is a full assortment from footwear (ONETrue), denim, knits, wovens, outerwear and headwear. The styling is clean and timeless - their edge comes from their fabrications, fits, functionality and the collections satirical elegance. At ONETrueSaxon we are not a fashion product, we just make good kit. You choose which you are; someone who enjoys fashion or someone who enjoys clothing. Before of the limitations of imitations

The footwear collection features original sports shoes from many disciplines. With twenty-five years of experience in designing sportswear, our apparel collection is fused with elements of Japanese tradition to create items that exude individuality.

Paul Smith has an ability to anticipate, and even spark off trends not only fashion but in the wider context of popular culture. He manages to transmit a genuine sense of humour and mischief mixed with his love of tradition and the classics.

?Everything Worn With Denim? is the philosophy. Always innovative and continuously striving for new and forward looking standards and finishes. New approaches to detailing, fabric treatment and great attention to detail are evident throughout the range.

Key to Phat Fashions? success is the brands commitment to quality, innovation in design, and support of the retail trade through strategic marketing and advertising. For the consumer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries ? setting the new standard in sportswear and establishes the company as the complete American lifestyle brand.

He is well known for his early astronaut suits, metal body jewellery, and futuristic look. His clothing is dramatic, bold, and often irregular in cut. His label appears on products as diverse as wines, bicycles, and toiletries.

Playboy-branded products include apparel, accessories, jewellery, barware, and collectibles. Today, some of the world's most fashion-forward retailers are selling Playboy's iconic products. Celebrities and fashion influencers spotted wearing Playboy are Britney Spears, Jennifer Lopez, Janet Jackson, Snoop Dogg, and Lenny Kravitz.

Pod have now branched out and expanded into Pod clothing and accessories ranges, of shirts, T Shirts, jackets and combat trousers, along with watches, hats, bags and much much more besides.

Today Prada offer an extensive and highly exclusive designer range.

The history of Puma is the history of inventions, product innovations and of sportsmen, who wrote with these inventions sport history. Puma accompanied Pel? in the WM Finals, Boris Becker on the lawn of Wimbledon and Linford Christie in Barcelona to olympia gold.

The Company?s brand names, which include 'Polo', 'Polo by Ralph Lauren', 'Ralph Lauren Purple Label', 'Polo Sport', 'Ralph Lauren', 'Blue Label', 'Lauren', 'Polo Jeans Co.', 'RL', 'Chaps', and 'Club Monaco' among others, constitute one of the world?s most widely recognized families of consumer brands.

"We love - gangsters, Creamfields, speed, women, action movies, porn, lager, sex, drugs and rock'n roll, belly laughs, drinking mates, fashion, money, clubbing, X box, Jackass, Garage, sexy dancers, 18-30, lap dancing girls, holiday romances, football, loaded, fast cars, t-shirts, bass, swearing, fat boy slim, jeans, brand and rock bands....live it, love it, have it!....oh yeah!, and damn good clothing, but don't take our word for it, have a look yourself"

Explosive growth ensued, which Reebok fuelled with product extensions - new categories in which it also became a leader. The Freestyle is now a 'Classic' and is Reebok's best selling athletic shoe of all time. Reebok's performance aerobic shoes have progressed through several generations.

To reinforce the significance of the concept of a sophisticated denim, Replay match it with a classic items like the "chemise" reinterpreted in a typical Replay way. Shirts are made in very light and refined popeline fabric with modern details, in white and light blue colours.

Now, at your fingertips, you can find all the streetstyle you are craving right before your own eyes. Every Rocawear item is a classic you will treasure forever. Trendy in fashion & sport, decent and clean styles with small logos and non-branding show the fashion character with main focus on polos and new-washed-denim.

If high glamour?s your thing, you won?t be able to resist Mrs Beckham?s favourites ? super sexy Rock and Republic jeans. Each piece in the collection is designed for confident women like Elle Macpherson - another fan - who love a strong, sexy look.

After the war, stars like James Dean and Marlon Brando, The Wild One, make Schott NYC a symbol of the rebellion of an entire generation. As a result, Schott NYC gains worldwide fame. Schott NYC?s Urban line represents the energy of the urban culture. Customized for the urban man of the 21st century!

With a winning combination of desirability and affordability, Sonneti are now creating for customers who left the rest behind.

The brand was remarkable for specialising in surface treatment of fabrics and dyeing techniques. The finished articles were hard-wearing and of a high quality, with inspiration taken from a number of classic military and army surplus garments.

With celebrity fans like David Beckham who made the osaka tee a must have.

Today, Ted Baker is a global brand which produces mens, womens and childrens clothing and accessories. Producing high quality items of clothing, watches, perfumes and accessories with great attention to detail.

Teddy Smith has for ambition to reinvent the concept of jeans denim by offering collections of products segmented under various brands.

Tiffany Diamonds are legendary. Charles Lewis Tiffany, founder of Tiffany & Co., was named 'the King of Diamonds' by New York City newspapers. Even to this day, Tiffany diamonds are of the highest quality. In the spring of 1887, Tiffany bought the French Crown Jewels making him the authority on the worlds finest diamonds.

Timberland added casual and boat shoes to its line to become more than just a boot company. Then later added mens and womens clothing, watches, socks, backpacks, kids' footwear and other great gear.

Today, his collections include an entire range of products to suit all the lifestyle needs of the modern consumer. The Tommy Hilfiger brand has become a symbol of the all-American spirit and continues to be regarded as one of the most recognized global lifestyle brands.

Triple Five Soul clothing is home to one of a kind gear for people with a style and soul all their own. Inspired by the needs of people from all walks of life, Triple Five Soul has developed into a universal lifestyle brand with a sophisticated focus on fabrics, detail, comfort and technical design.

The Group has been associated with football since the 1930's and its relationship with leading national teams and professional clubs now encompass exclusive endorsements and distribution rights for playing kit, apparel and equipment.

Affordable and great designs is the key for all Urban Stone pieces.

Valentino's international debut took place in 1962 in Florence, which was the Italian fashion capital of the time. His first show at the Pitti Palace was welcomed as a true revelation and the young couturier was submerged by orders from foreign buyers and enthusiastic comments from the press.

In 1989, Versace presented Versus, a new line for young people looked after by Gianni's sister Donatella. A year after that, Versace launched his Classic V2 line and his Signature line which interpreted his vision in easier versions.

The company now creates t-shirts, hats, accessories and more for its lines of men and women?s products. Their goal is to make Von Dutch Originals the premiere lifestyle brand, so more licensing opportunities are a certainty in the near future.

Each print is done by hand so change of placement and number of prints can be changed. A similar style is carried out when designing, influences for the prints are taken from all aspects of life. Random pictures are thrown together some times completely randomly to create interesting original ideas.