Tracing its roots to Diesel, 55DSL's mission was to encounter and capture the spirit of this new and fast-growing culture. 55DSL roots are clearly linked to action sports and in the past the brand sponsored an international team of pro-riders with very well known athletes such as surfer Joel Tudor, skateboarders Tony Hawk and Steve Berra, and snowboarder Lukas Huffman.

7 for All Mankind , the luxury denim producer and distributor, was founded in the fall of 2000 in LA, California. Peter Koral, President and CEO, had started a number of successful businesses over his 30 year apparel career and had become something of an expert in identifying voids in the market. Peter saw a void in the contemporary denim market and decided to launch 7 for all Mankind.

The brand name Adidas originated in the thirties in a small German village named Herzogenaurach, 12 miles northwest of Nurenberg. Its founder, Adolf "Adi" Dassler created Adidas after realizing the need there was for performance athletic shoes. Adidas began small, producing soccer and running shoes and gained momentum throughout the years. Most people attribute Adidas's success to its impeccable quality, styling and reputation, being the largest supplier of athletic shoes in Europe today.

As early as 1998, Aemkei was firmly established throughout Europe, the USA, Japan, Hong Kong and Canada but still continues to be firmly rooted in the urban world, drawing its strength from the symbiosis between New York lifestyle and a European attitude with creative input from around the globe.

Inspired by medieval Japan, Akai Kuma hails from the same stable as men’s casual wear label Redbear. Though the British brand is only in its second year, Akai has an international stockist list the envy of many.

From flight decks to civilian sidewalks, Alpha stands on the frontlines of quality and fashion, as a testament to innovation, creativity and manufacturing know-how. The honest truth is that Alpha is tried, and tested, and proven. And that's where you come in. Now it's your turn to try it out.

Today in the US Ambiguous rivals clothing giants Stussy and in certain US clothes stores Ambiguous towers over Stussy on the shop floors and sales. Now available in the UK at The Urban Shop where you can buy the full range, from jackets to t-shirts, jeans to pants and also formal shirts.

American Eagle Outfitters is often compared to the clothing company Abercrombie and Fitch due to their very similar styles, marketing techniques, and targeted consumer demographic. However, American Eagle's product line is generally less expensive. The two companies have both created easily recognizable picture logos to brand several of their products; American Eagle Outfitters' being a landing eagle, and Abercrombie and Fitch's being a standing moose. Justin Timberlake, Pharrell Williams, Eminem, Eric West and Ashton Kutcher are all known to wear American Eagle Outfitters.

The tops are sexy and heavily influenced by 80's punk fashion. They feature prints from David Bowie, The Clash, Motor Head, Ramones, Led Zeppelin and the Sex Pistols. The fabric has been distressed to give it a vintage feel making these the perfect catalyst for a rock revival. For a sexier, more fitted look, the collection features frill sleeved shirts, vests, and polo neck shirts. These tops feature classic images like the Rolling Stones Tongue, the Who, Pink Floyd, and the Clash.

The heart of Aquascutum is pure design. Their classic values, British spirit and unique style, are expressed in every element of their Brand.

Armani designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa.

When Atticus first formed every t-shirt they made was black now you can get the full colour pallet but Atticus has still kept its emo punk edge that it has given to this clothing range which includes jeans, t-shirts, hoodies, track tops and belts.

The young and the hip-hop, and a few others, among them Madonna, Alicia Keys, Ashanti, Tyra Banks, Britney Spears, Beyonce, Jennifer Lopez, Mary J. Blige, and Eve all wear Baby Phat clothing.

Barbour belongs to the landscape, evolved by time, weather and the shared experience of the company and customers, who together for over a century have developed a unique understanding of what is truly fit for the purpose of life outdoors.

Established in 1994, BB London is now one of the world’s most recognised brands in street and casual wear. Making a name for itself as a pioneer of retro-sportswear, BB London now exports to twenty countries on five different continents, and can regularly be found in the fashion pages of the worlds leading publications.

Collegiate and athletic inspired hoodies, sweats, and polo’s follow the washed out and distressed theme. Classical Italian knitwear is brought to life with distressed prints, and raw edge cut and sew styles. Outwear features long and short puffas with bright contrast linings and Japanese mountain expedition inspired embellishments. This sits alongside retro printed t-shirts, and shirts, as well as another strong statement with striped polo styles.

Collegiate and athletic inspired hoodies, sweats, and polo’s follow the washed out and distressed theme. Classical Italian knitwear is brought to life with distressed prints, and raw edge cut and sew styles. Outwear features long and short puffas with bright contrast linings and Japanese mountain expedition inspired embellishments. This sits alongside retro printed t-shirts, and shirts, as well as another strong statement with striped polo styles.

This phenomenal company's product offer is enhanced by belts, bags, sunglasses, underwear and leatherwear produced under license by top specialists. Ben Sherman's marketing strategy, playing on the heritage of the brand, makes it the new cool apparel company. Super groups such as Brit-pop Blur and Oasis, as well as MTV host Carson Daly, Fatboy Slim, Superstar Moby, Bare Naked Ladies, Incubus and many other musicians and celebrities are avid Ben Sherman followers.

As the brand has developed throughout the years, Bench have maintained their now internationally recognisable logo, as well as adapting this graphic to incorporate trends and remain in tune to the cultural zeitgeist. Citing real people and real clothes as the inspiration for the wearable, timeless pieces, Bench have become renowned as the brand that offers multifunctional, comfortable, urban street wear with a quirky finish.

Originally conceived as a Reebok collaboration, Pharrell Willaims ended the relationship acrimoniously and joined forces with Nigo of A Bathing Ape Fame. The launch although very limited took place at the end of 2005 and included Billionaire Boys Club Tees, Hoodys, Polo Shirts and Jackets. Could be a hot one!

The basic philosophy behind every Birkenstock generation is to use nature as our guide in order to promote and preserve the foot's natural role.

The brand was founded by Jason Denham and Steve te Pas. Blue Blood, like the name suggests represents a deep passion for indigo. Denim running through our veins, the aristocrats of denim!

Taking inspiration from hip hop, graffiti and the underground street culture of London, Boxfresh is one of an exclusive group of brands that defined the idea of British urban wear. Cutting edge designs with quirky, original touches make for a slick, casual style for boys and girls, reflecting Boxfresh’s ethos ‘We are you’.

Burberry is also famous for its Burberry Check which registered as a trademark and was introduced as a lining to the trench coat in 1924. Soon the red, camel, black and white check became synonymous with Burberry.

Inspired by the fresh and unpretentious style of New York's urban youth, Klein set out to launch his own clothing company in 1968.

Chateau Roux t-shirts are made from modal fabrics which are are cut into custom fits. The t-shirts are heavily distressed, have washed out base prints, with discharge affects.

The Chilli Red guy has a passion for fashion; he is in search of original and true ideas. The collection comprises of casual separates created with the signature of Chilli Red style - a hint of retro, attention to detail and touch of spice.

The collection includes T, polo, short sleeve, football and rugby shirts, hooded, crew and zip-thru sweatshirts, knitwear, jackets, jeans and trousers, boxer shorts and caps. The designs are clean, sharp, unique and distinctively Chunk. Design and colour influences are wide and varied and give all our collections a broad appeal for both the fashion and lifestyle customer.

On the plus side, Clerk & Teller garments deserve to be taken more seriously. Their collection, which includes casual linen jackets, bomber jackets, polo shirts, fine knits, jerseys and long-sleeve shirts, offers quality, freshness and exquisite attention to detail.

The success story began in the US in 1908 when Marquis M. Converse opened the Converse Rubber Shoe Company. In 1917, the Converse All Star debuts as the world's first performance basketball shoe - and a year later all American high school basketball player, Charles H "Chuck" Taylor pulls on his All Stars for the first time. After going pro, Chuck joins Converse and becomes one of America's first player endorsers. Another Converse classic was born in 1935 when world famous badminton champion and tennis pro, Jack Purcell designed an innovative and durable performance court shoe - the Jack Purcell shoes become a "must-have" staple among young, aspiring Hollywood actors in the 1930s and 1940s, and West Coast "beach boys" throughout the 1950s.

The Converse collection, built upon its American sports heritage, includes sports performance, sports classics and sports lifestyle athletic footwear for men, women and children, as well as athletic-inspired apparel.

With their motto 'Forward Thinking' brings innovative and future designs.

Cushe only make shoes they would wear themselves so they put a lot of thought into every aspect of the shoes. From the sole tread to the stitching, the footbed to the packaging, we’ve put our heads together to bring you something special.

For those who remember his bright and brilliant designs from the first time around - and for the new generation of stylists and fashion folk now switching on to his work - it's a more-than-welcome return.

Beginning as a company focused on making quality clothing, Diesel has become part of youth culture worldwide. The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories.

The DKNY style is very casual chic and is accessible to all.

Partners both in life and in business, the pair met while working as assistants in an atelier in Milan. Sharing a love of the baroque, they made their name together in 1985, when the organisers of the Milano Collezioni invited them to take part in a fashion show to launch "New Talents". The following year, they presented their first independent women's ready-to-wear show.

Duck and Cover quickly developed a loyal following, attracted by the subtle branding, attention to detail, finish and quality, in cosmopolitan cities such as Manchester and Leeds.

Launched in 2001, Duffer benched mark key looks and trends from the UK’s favoured purveyors of menswear within their Sportswear collection. Beano: The Duffer of St George fashion label producing t-shirts and sweatshirts using comic imagery from the 1950s.

Game, set, match! Dunlop scores points with exceptional designs. Besides tennis, inspiration has also been drawn from other sports such as rugby, hockey and motor racing. In addition to 16 new Green Flash styles, Dunlop is also showcasing brand new casual designs.

With bold flocking and all round intricate prints, t-shirts at Dusted are designed to say something out the wearer. Part of the serious dance music empire, the brand focuses on a real party vibe largely expressed with the Dusted Till Dawn philosophy.

In the short period that has passed, the Company has grown to include 12 separate *ecko unltd. apparel and accessories lines, the contemporary Marc Ecko "Cut & Sew" collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine.

More than forty years since its creation, Ellesse continues to lead the way in premium, tailored sportswear. Reflecting the sporting heritage of the brand, the Spring/Summer 2006 Sportivo collection has been designed for active lifestyles, created to be worn before, during and after sport.

In a world that is packed with denim, Energie has always focused on experimentation, the main company asset. It is the brand of change that aims at promoting its original commitments: research and continuous innovation. New fabrics, washes, treatments and initiatives, in addition to new cuts and innovative design, give the collection many different concepts and inspirations; hence the unique features and transgression of any garment, from the most basic to the highly fashionable ones.

Etienne's philosophy is to combine a high-quality hand-crafted product with the latest in technological processes to create distinctive and individual apparel which occupies a class of it's own.

Evisu still remains true to its artisan roots with a fanatical devotion to quality and authenticity while maintaining those two other vital ingredients of the Evisu magic potion - humour and irreverence.

As the recent fashion shows say, fake london is into ‘trashy glam’ Mods to Punk styling. For ladies, fake london is brash colours and sequins. For men, fake london is vibrant colours, and for both the usual chains, knee pads etc. and of course the Union Flag is prevalent. Fake london also do conventionally classy stuff too.

The Farah Slack was assimilated by British youth culture when a whole generation of young men - from mods and skins to the Jamaican 'Stickmen' - created regional fashion trends. Dressed in smart-casual clothing, the look spread and became firmly entwined within The Casual Scene, based on the Mods notion of secrecy and elitism.

The fcuk style and quality extends beyond clothing to men's and ladies' toiletries, fragrances, eyewear, watches, and shoes.

Whilst keeping with Fenchurch's distinctive look, they have been influence by late 70's music and the death of Chairmen Mao. Tight, well worn Tour tees, Skinny Jeans, oversized tees, hand painted, hand stitched embroidery, mohair striped knit, vintage sportwear are a few of the highlights you will find in the collection.

As a global sports brand, research, elegance and innovation combined with a strong Italian identity remain the driving values behind the company's development. This is demonstrated by successful partnerships and product development initiatives with leading luxury brands and international ambassadors of the Italian way of life.

Fundamental elements of the Spring/Summer 08 gold collection are reminiscent of the style originating from the early Mod scene of the 60's, fused with the lifestyle culture of the 80's casuals.

Firetrap has developed a strong collection for confident men and women consisting of four ranges: Menswear, Womenswear, Firetrap Black Seal - the Denim Collection and Accessories. Firetrap Footwear is also produced and sold under license by Fresh Footwear.

Fly 53 combines different design disciplines to produce a number of groundbreaking images and techniques.

Today Frank Wright builds on its rich heritage by embodying that tenacious British bulldog spirit providing directional product that is commercial and stylish.

These elements are thriving as a result of a marketing mix based on true vintage, college, and American culture with references to the 1950's and 1970's. Trendy active wear suitable for any place or time creating a lifestyle suitable for everyone. Andrea Pensiero and Giuseppe Albarelli had no problems researching this style, they simply transferred their passions and lifestyle in what would become their philosophy for success.

The Fred Perry brand of clothing has been popular for many years. It is best known for the laurel logo on the left breast of its polo-style shirts. In the mid-1950s and through the early 1960s many considered the Fred Perry brand of male tennis shirts to be the best available.

Born of a desire to be original, distinctive and accessible in everything it does French Connection has given a real personality to its brand, a rare achievement on today's crowded high street.

The Full Circle labels philosophy is to create and design modern individual casual wear. Season in season out Full Circle always come up with fantastic designs using a multitude of influences. Smart preppy, clean military, smart work wear to name a few all coming together to form a refreshing eclectic mix of fantastic garments.

G-Star has always followed its own particular course in a well-established jeans market. Authentic details are the basis of G-Star jeans collections. With its own distinctive strategy, G-Star is not only expanding in its home market of the Netherlands but also internationally.

Gabicci Vintage, the available designs encompass key original knitted styles, compete with mock suede trims, together with jersey tops and polos inspired by archive photographs and original samples. Set for todays market the look is 'slim' with quality yarns and fabrics used throughout the collection in rich and contemporary colours.

In the 90’s Gio-Goi was as much a part of the Acid House scene as the Hacienda and The Stone Roses. Derived from street culture, two brothers formed the label and relentlessly pushed the apparel onto the backs of every iconic figure of that decade.

Sporting influences are prominent throughout the range, with a mix of low profile and thicker outsoles. Low tops and high tops have been included along with a variety of boots for ladies. A wide variety of materials has been incorporated into the collection including suede, nylon and leather options. Patent leathers and metallics have also been utilised across a vibrant colour pallet.

Drawing its influences from the successes of yesteryear and building on its genuine sporting roots, Gola offers unrivalled product styling across footwear, clothing and bags, which are all available in a medley of fabulous colourways.

A century of experience translates into a brand that combines the style of by-gone eras with the progressive inspiration of the present. The result: a hat that refuses to be predictable and look that involves the glamour of vintage with the edge of street.

Goorin hats have already caught the eye of stars like David Beckham, Will Smith, Lucy Liu also dynamic stage stars such as Jay-Z, Ashlee Simpson, Justin Timberlake, Britney Spears and the Black Eyed Peas.

The focus of Guide London is to create a niche but commercial collection of shirting, knitwear and clothing. Fabric and design detail form the main influence. Woven and/or printed fabric associated with fine detailing is the integral thesis.

Influences from youth culture and music, both past and present, are the inspiration behind this fast moving brand.

Hackett are always insistent on producing the highest quality clothing and accessories and after twenty one years of trading, many of their original products are still going strong.

This new Havaianas collection features different strap designs for men, more colour and the powerful prints which differentiate themselves by their basic design, a touch of sophistication. This collection is ideal for young and modern women / men looking for versatility and style, but clean look.

Helly Hansen are among the leaders in outdoor clothing when it comes to design, technology and innovation.

Fit, fabric and finish are essential. Henleys expanded rapidly and are now producing ranges of T-shirts, Shirts, Hoodies, Jackets, Shorts, Swimming shorts, Polo Shirts, Flip Flops, Sweats and Knitwear.

Mixing sharp colours with new stripe proposals an