The Japanese denim label was established in 1947 and Edwin has found itself at several critical crossroads over the course of its 68-year history. Discontented by the quality of denim being created in Japan at the time, founder Mr. Tsunemi looked overseas to the United States to inspire the fits, washes and quality that Edwin is known for today. While the Japanese division of the brand is still operated independently, Edwin Europe is run under the Carhartt WIP umbrella.
EDWIN is a forward-thinking denim brand priding itself on innovation, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit. It produces the world’s heaviest ringspun denim jean (16oz), featuring the famous three-colour rainbow selvedge, which is still being used today.
EDWIN NIGHT BLUE DENIM ED-85 SLIM TAPERED JEANS – £89.95
In the 1970’s EDWIN become the first company in the world to develop an ‘old wash’, designed to replicate denim which has been worn from its rigid, unwashed state traditionally designed for workwear due to its durability and in the 1980’s it followed this by inventing ‘stone washing’, revolutionising the entire denim industry. A pivotal moment in the evolution of denim manufacturing, influencing, every denim company in existence today.
EDWIN LIGHT TRIP USED ED-85 SLIM TAPERED JEANS – £62.95
With a wide range of stores all over Europe, Berlin is EDWIN’s flagship store. It’s described as the kingdom of subculture, and even though they are selling jeans, EDWIN wants to be a part of those subcultures. It’s also one of the most recognizable cities in Europe. It’s an important city for new lifestyle and new things. They also have a store in London with another on the way and two in Paris with plans for a Milan space coming soon.
Their most popular line of clothing is the 503 jeans model which was first sold in 1997.
Actor Brad Pitt has been an official spokesman and model for the brand, appearing in many of its advertisements in the past. If it’s good enough for Brad Pitt, it’s good enough for us!
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