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G-Star – The Stars of Denim

A Dutch brand founded in 1989, G-Star has made a name for itself making ‘raw’ (unwashed and untreated) denim. Taking a lot of inspiration from military clothing they keep their styles pretty rough and rudimentary.

With denim being the main focus, G-Star Raw have been responsible for many denim ‘firsts’. For example they introduced luxury denim for the street – bringing untreated denim onto the high street as a desirable item and also using a variety of different washes on the denim to create original and distinctive looks.

They are also a very environmentally conscious brand and their latest venture has seen them partnering up with Pharrell Williams to turn scrap, waste plastic from the oceans into a range of awesome street clothing including jackets, t-shirts, jumpsuits, jeans and snapbacks.  The photo below is Pharrell showing off a few items from the range. You can follow the campaign by searching RAWfortheoceans.

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If you are after a new pair of darker denims the Indigo Arc Aged 3D slim jeans could be just what need. The 3D range of jeans is another innovation in denim wearing from G-Star. They are architecturally inspired and taper around the leg to give a more streamlined appearance.

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For lighter, more washed out looking denim wearers there is also tons to choose from. These Medium Aged 3301 Low Tapered Jeans are, again, that modern tapered shape and add a bit of edge to your look whilst also being smart enough to wear with a nice pair of polished shoes.

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Keeping in with G-Star’s military theme this cool G-Star Sulphur Camo Jacket is a great addition to any outfit. An ideal companion to a light pair of washed jeans, a modern camo jacket will inject some interest into your off duty wardrobe!

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For denim in all of it’s glory click here for the full G-Star Raw collection.

 

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