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How G-Star is, ‘Just The Product’

G-Star is an exciting denim brand that was founded in the Netherlands in 1989, initially specializing in jeans and shirts, G-Star soon became renowned for its raw style when it started manufacturing unwashed jeans.  Raw denim is so called because the material is left untreated after it has been dyed indigo.

This luxurious brand not only produces jeans of different washes it has now added understated sweatshirts and hoodies to the collection, showing subtly that you are a man of style.  G-Star jeans have a distinctive cut and style which is based on military wear, this has inspired the interesting pockets and trims you will see on some of their jeans.

Without a doubt G-Star Jeans are unique and forever following the tide of fashion and worldly concerns.  G-Star have followed many of the larger denim brands in their quest to improve the environment, in which we live, by making jeans out of recycled plastic found in our oceans.

G-Star have joined up with hip hop star Pharrell Williams,  who is also creative director of the company Bionic Yarn, to produce environmentally friendly jeans.  This amazing and wonderful collaboration is called, ‘Raw For The Oceans’, and is not only pretty lucrative for G-Star it is also an effective way to alert people to the environmental problems caused by copious amounts of plastic in our oceans.

G-Star is renowned for its exciting and different styles so we are going to take a look at four very different pairs of G-Star jeans.

G-Star 3301 Tapered Fit Jeans

jeans 1

With hidden Bartacks and reinforced pockets these dark aged jeans are extremely comfortable and the denim relaxed with 2% elastane. Fastened with a button fly these jeans scream out high quality denim and would be acceptable to wear on many occasions.

G-Star Stean Tapered Denim Jeans

jeans 2

If you like a bit of texture in your jeans then these tapered jeans still have a dark base but have a paler wash in the areas that you would fade with natural wear.  These are 100% cotton with a zip fly and incorporate all of the attributes of traditional denim jeans.

G-Star 5620 Elwood 3D Super Slim Super Stretch Jeans

jeans 3

If you like the concept of skinny jeans but are afraid that they are too restricting these super slim stretch jeans maybe the perfect solution.  These very dark denim jeans have reinforced knee patches and angled thigh seams.  You can perfect the skinny look without suffering for fashion.

G-Star Arc 3D Slim Jeans

jeans 4

If you like your jeans to look lived or that you have a fantastically active life then these aged destroyed jeans will really suit your needs.  These traditional slim fit jeans have five pockets and a button fly and they look absolutely worn out.


If you like what you have seen so far and would like to look at our complete range of G-Star jeans click on this link.

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