P P P Pick up an Original Penguin

For over 60 years Original Penguin’s distinct style and quality has been retailing around the world. It was made famous by the simple, chic designs embodied by its signature polo shirts with the iconic Penguin logo. Today, Original Penguin has evolved to become a full men’s lifestyle brand with collections across, apparel, footwear, accessories & […]

Idris Elba

Get the look – Idris Elba

Idris Elba, the man of the moment, potentially the next James Bond and world famous for starring in programmes such as The Wire and Luther. This man really does have it all. So we’re going to give you the low-down on his fashion, his style and quite frankly, everything Idris! No other A-lister we can […]

Eastpack Bag

Level Up – Accessorize Your Outfit

Accessories to an outfit are like a set of 18inch chrome titanium alloy wheels are to a car. Yes, you could leave the alloy wheels in the showroom, but we all know that your car would instantly level up when the sparkle of chrome titanium is bouncing up at onlookers from the decrepit black tarmac […]

Men's Shoes

Men’s Shoes – A Walk Through Guide

A guide to the different types of men’s shoes and when to wear them. If you are struggling to decide what shoes you should wear or want to add more style to your wardrobe then we are here to help. Share this Image On Your Site <a href=””><img alt=”Men’s Designer Shoes” src=”” /></a>

Spring Fashion

The Spring Essentials

The winter is starting to thaw out and the summer sunshine is slowly creeping in to fill the void that is left behind. Whilst the weather is starting to perk up, it is still not acceptable to dive right in with shorts and sandals. We still have that small season called Spring to deal with. […]


Supercharge Shred

It feels like we’ve blinked and its March already. Whether you’ve just realised it’s time you got stuck into your New Years resolution or you’ve been hard at work for the last three months and on the road to a chiselled finish, there is always space to ramp up the volume and take your workout […]

Layer Up

How to: Layer Up

The winter has not quite yet disappeared and we are still suffering from days of bitter wind, rain and a sprinkling of sunshine every now and then. Currently the weather is just about as unpredictable as the TfL rail service. Unlike the rail service, you’re going to make it to your destination (and on time!) […]

John Smedley

John Smedley Brand Focus

A proud owner of the “Made in Great Britain” tag on every garment they make, John Smedley is a British brand through and through. Creating beautiful, high quality garments that are designed to last and distributed all over the world, they are a force to be reckoned with in the fashion industry. Established in 1784 […]


Five Top Tips to Make you Look Taller

Making sure you gain the extra inches desired armed with nothing but the clothes on your back isn’t always easy (and sometimes may even seem like a tall order – see what we did there). There are some simple ways a man can dress to look taller, and the formula for dressing taller isn’t really […]


Matching your Fragrance with your Outift

Like all elements of a wardrobe, a fragrance can’t be worn with every outfit. As a general rule, keep your cologne gentle, fresh and matched with light fabrics at the start of the week before moving to the heavier fragrances at the end of the week. We will guide you through the do’s and don’ts […]

Hype T-Shirts

Jump on the HYPE

What’s all the HYPE about? We’ll tell you! In just under two years HYPE have gone from selling printed T-shirts from a bedroom to processing 350 website orders a day in a 12,000sq ft warehouse in Leicester. With its punchy prints and a tell-tale logo HYPE has smashed through the streetwear market for the Instagram […]


The Definitive Guide to T-Shirts

Cult heroes such as James Dean and Marlon Brando made the t-shirt a staple item in every man’s wardrobe. While some men believe a t-shirt can look sloppy and lazy, the fact is, if you wear a t-shirt right you can look like the most stylish man in the room. Studies have also proven that […]


SuperFit SuperFoods – 5 Foods You Should Be Eating

In todays modern world we consume more food than ever before. The UK has been uncovered as the second most obese nation in Europe and there is a staggering 1 in 4 chance of suffering from a heart attack. Now, whilst these facts are both shocking and unfortunately true, there is a lot that we […]


How to Rock the Cardigan

Cardigans can be worn smart, casual or even smart-casually, as pointed out by every derivative style guide ever but we’re going to tell you how to rock the cardigan this winter in the best way possible! Firstly, don’t let anyone tell you that cardigans aren’t manly. If you’re a man who’s never worn a cardigan […]


Flip the Flop with Havaianas

The most recognisable flip flops every summer have to be Havaianas! Havaianas are a Brazilian brand of flip-flops created by Scotsman Robert Fraser in 1962 (although it is currently owned by Brazilian manufacturing company Alpargatas). Fraser became the first to mass-produce flip-flops out of rubber and the name Havaianas is derived from the Portuguese word […]


The Beer Benefits – 5 Reasons Why You Should Keep Drinking It

Dry January. That hideous month that arrives just after the Christmas festivities. Not only are you waving goodbye to all the great food, but you are also waving goodbye to your favourite tipple for a whole month in an attempt to rejuvenate your body from the damage done over the previous month. Whilst experts suggest […]

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