The Low Down – Gant
GANT all began with shirts and they’ve never stopped reinventing them. When summer comes to the city, what’s more fun than to head out straight from work for a stroll in the park or to a beer garden with your mates? It’s the perfect occasion to get dressed up with some light colourful shirts.
It all started when two brothers Marty & Elliott convinced their father to return to the family business and start making shirts for his own brand and in April 1949, the Gant label was launched. Following their father’s death in 1955, the Gant brothers took over the company’s operations.
Gant’s shirts are rich in legacy and history and add a vibrant feel and burst of colour to any man’s wardrobe. They have been popular with American male students since the mid-1960s with Gant making the Yale co-op shirt exclusively for Yale University. Although in 1968 the Gant brothers sold the company to Consolidated Foods but still remained a part of them and the legacy continued.
Gant clothing really gives you that extra bit of preppy colour and there’s something undeniably cool about the mismatched tailoring in muted tones that Gant provides, or a white dinner jacket worn with a light-hearted ease that takes the air out of sometimes fusty black-tie conventions.
Now operating in over 70 countries and with products available with 4,000 selected retailers (including Stand-Out) and three separate clothing lines (GANT, Gant Diamond G and Gant Rugger) Gant keeps going from strength to strength with a wide-spread popularity all over the world.
“Having a legacy is something that sets you apart and gives you authenticity and credibility – and most importantly it gives you a platform and security as a brand” – Christopher Bastin, Creative Director at GANT.
Here are a few of our favourites…
Gant Lipstick Pink Contrast Collar Pique Logo Polo Shirt – £69.95
This Contrast Collar Pique Logo Polo Shirt from Gant comes in Lipstick Pink. Featuring short sleeves with ribbed cuffs and a spread collar with a contrast underside, this polo shirt has brand detailing to the left chest. The shirt also sports a two-button placket and side slits.
Gant Black The Alta Down Puffa Jacket – £239.95
The Alta Down Puffa Jacket from Gant comes in Black, featuring a removable hood, turtleneck collar and full zipper closure. With zippered side pockets and inside pockets, this jacket sports a logo on the chest and has a red lining and pull cords at the bottom of the jacket.
Gant Nautical Blue Contrast Collar Pique Logo Polo Shirt – £69.95
Sporting a classic spread collar with a contrast reverse and a two-button placket, this Contrast Collar Pique Logo Polo Shirt from Gant comes with brand detailing on the left chest. Offered in Nautical Blue, this regular fit polo t-shirt for men features short sleeves with ribbed cuffs and side slits.